Real estate lead nurture automation template

Real estate agents collect leads from open houses, portals, and sign-up forms but have no automated follow-up system, so leads go cold within 48 hours while the agent is out at showings.

Use this to deploy a personalized, multi-touch email sequence that follows up with every lead automatically — segmented by source and buyer or seller intent — so no commission quietly walks out the door.

• Make and Zapier workflow JSON files, ready to import
• 5-touch email sequence with AI-written copy baked in
• Branching logic for buyer, seller, and lead-source segments
• Plain-English setup guide — no coding required
• Trigger templates for Typeform, Facebook Lead Ads, and Zillow

Independent real estate agents and small brokerages who generate consistent leads but lose them to silence before a relationship ever forms.

Unlike generic CRM drip templates, this workflow ships with real-estate-native AI copy and pre-built segmentation logic so agents get a personalized nurture sequence running the same day — not after weeks of copywriting and configuration.